Since then, BBF has played a pivotal role in advocating for breastfeeding, conducting research, and providing essential support services to mothers and children across the country. In 1992, the Bangladesh Breastfeeding Foundation (BBF) spearheaded the inaugural World Breastfeeding Week (WBW) in Bangladesh. This historic event was graced by several international breastfeeding pioneers, including Professor D.B. Jelliffe, Professor Raj Anand, Felicity King, Ann Lisevenson, Ibrahim Anwar, and Dr. Arun Gupta and others. BBF has been instrumental in shaping national breastfeeding policies, training healthcare professionals, and ensuring that hospitals and communities provide breastfeeding-friendly environments. The organization implemented breastfeeding activities under programs like BINP (1992) and NNP (1997) with the Ministry of Health and Family Welfare (MOHFW). BBF was officially registered as a non-governmental organization (NGO) in 1995 under joint stock, and the NGO Bureau in 2006, further solidifying its role as a leading organization in the protection and promotion of breastfeeding in Bangladesh. However, over time, financial constraints limited BBF’s capacity to operate nationwide, and formula milk companies' activities increased, negatively impacting breastfeeding rates and maternal and child nutritional outcomes, as highlighted in BDHS 2022 reports. In 2009, under the leadership of Professor Dr. S K Roy, BBF organized the World Breastfeeding Week (WBW) in Bangladesh. During the event, the Prime Minister announced several landmark initiatives, including extending paid maternity leave to six months, establishing breastfeeding corners and daycare centers in offices, courts, stations, and markets, and strengthening a Bangladesh Breast Milk Substitute (BMS) law in alignment with the international BMS Code and World Health Assembly (WHA) resolutions. The Prime Minister also emphasized the need to strengthen the Baby-Friendly Hospital Initiative (BFHI) and to ensure that new hospitals providing mother and child services adhered to BFHI standards. Additionally, she called for expanding community support groups through training at community clinics, with BBF working alongside the Ministry of Health and Family Welfare (MOHFW) to protect and promote maternal and child nutrition. The Prime Minister also underscored the need to further strengthen BBF’s institutional capacity and encouraged the observance of World Breastfeeding Week as a national program (Government) to promote breastfeeding and nutrition. The Bangladesh Breastfeeding Foundation (BBF) remains a leading force in breastfeeding advocacy in Bangladesh, working in close collaboration with government institutions, healthcare professionals, and communities. Through its extensive training programs, lactation counseling services, research initiatives, and awareness campaigns, BBF has greatly improved breastfeeding practices across the nation. The organization remains steadfast in its commitment to protecting maternal and child health, recognizing breastfeeding as a cornerstone of a healthier future. BBF upholds the principles of the Dhaka Declaration and ensures that breastfeeding continues to be a national priority in Bangladesh. BBF’s objectives are closely aligned with the Global Infant and Young Child Feeding (GIYCF) strategy, and the foundation regularly adopts World Health Assembly (WHA) resolutions. Since 2008, Prof. Dr. S.K. Roy, Chairperson of the BBF Board of Trustees, has frequently participated in the World Health Assembly and Codex Alimentarius Commission meetings, where he has contributed scientific insights on breastfeeding, infant and young child feeding (IYCF), complementary feeding, maternal nutrition, adolescent nutrition, and elderly nutrition. He has also presented scientific evidence and provided logical arguments on the dangers of powdered milk, processed baby foods, and infant foods, as well as highlighted the risks associated with excessive sugar in commercial processed foods and drinks. Furthermore, he has been a strong advocate for the proper labeling of these products. In 2020, Bangladesh was rewarded the 1st position by the World Breastfeeding Trends Initiative (WBTi) out of 97 participating countries. Since 2022, the Bangladesh Breastfeeding Foundation (BBF) has hosted the South Asia IBFAN coordination, with Dr. S.K. Roy serving as the Coordinator for IBFAN South Asia. BBF is actively involved in shaping both international and national policies on breastfeeding and nutrition, ensuring that its efforts align with global best practices to improve child nutrition and health outcomes.